Interaction Design
“The Foxtie approach to
usability hinges on our
passion for creating
interfaces that function
beautifully and intuitively.”
Interaction design is what set’s a website apart from just looking pretty. At Foxtie, we make sure to put an emphasis on how the user will interact with content and how it will guide them through the website.
By setting goals with our clients at the onset of each project, we are able to create objective-oriented websites and then track user interaction to reinforce those goals. If a call-to-action is ineffective, weʼll implement the needed changes to reinforce it.
Usability Studies
The Foxtie approach to usability hinges on our passion for creating interfaces that function beautifully and intuitively. We design with usability in mind, making sure your websiteʼs content is easy to follow and understand for your target audience. Our expert developers then deploy bestpractice techniques to ensure that your website looks and functions similarly on every computer and in every major browser.
Mobile Interaction
More and more, people are accessing content on the web using their cell phones and other mobile devices. A major pitfall of this is that most websites are optimized for large computer screens, rendering them difficult to navigate on a mobile device. If information is easier to navigate and read on your website over a competitorʼs, youʼre more likely to convert visitors into customers.
Information Architecture
Having a website with content thatʼs well organized is the first step in making it navigate and interact with. At Foxtie, we believe Information Architecture is the foundation for good usability. One of the first things we do before designing is collaborate with the content owner to audit existing content and develop improved page content hierarchies. This process is vital for the for the onset of the design phase and the overall project quality.