Archive for the ‘Branding’ Category

Sincerest Form Of Flattery

Friday, June 18th, 2010

Foxtie - Down UnderIf imitation is the sincerest form of flattery, then what is pixel by pixel duplication?

The team here at Foxtie – Web Design & Marketing was overjoyed to run across the new design for CCR Software Shop. This Australia based web design firm was so impressed with our design that they repurposed all of it.

Some designers might take offence at this “copycatting”, but we look around at our peers in the industry and wonder, “when’s the last time a company across the globe ripped off one of their designs”?

We pride ourselves on our originality and trailblazing attitude. We welcome the fan boys and followers that inevitably flock to the front runners like Foxtie. We’re happy to take the lead.

Putting a Face to the Name

Wednesday, January 6th, 2010

A recognizable visual brand employs the usual suspects: a unique logo design, typography, and color scheme. These elements are combined and composed to illicit a positive emotional response from your clients. However, your brand identity isn’t limited to the style of letterhead you choose. (more…)